Practice & Entrepreneurship
Concept & Format:
Medicine Business is a talk show and case-study series dedicated to the practice management and entrepreneurial side of healthcare. Blending interviews, panels, and how-to segments, this show educates and inspires physicians on running a successful practice and innovating within the medical business. Topics range from managing a clinic (finance, staffing, patient experience) to physician-led entrepreneurship (launching a startup, medical inventors, side businesses). Episodes might feature a roundtable of experienced practice managers and doctor-entrepreneurs dissecting common challenges, or a field piece visiting a cutting-edge practice to showcase effective business innovations. Given that nearly one in five physicians has founded or co-founded a business, The Business of Medicine taps into this growing physician-entrepreneurial spirit. It supports Top Doctor’s mission to foster collaboration between medical professionals and industry by equipping doctors with knowledge to thrive in the business aspects of healthcare. The tone is empowering and practical – turning clinical expertise into sustainable, patient-focused ventures.
Target Audience:
Physicians and healthcare administrators interested in practice management improvement, doctors considering entrepreneurial ventures or leadership roles, and medical business enthusiasts.
Suggested Segments:
Practice Masterclass – Expert-led tutorials on practical management skills (e.g. optimizing workflow, adopting telehealth, marketing a practice, financial planning for clinics).
Doctorpreneur Spotlight – Interview with a physician who successfully launched a business or innovative practice model (such as a telemedicine platform, a concierge practice, or a medical device startup), focusing on their journey and lessons learned.
Case Study – Clinic Makeover – A segment following a real practice improvement story: for example, how a struggling clinic turned itself around (higher patient satisfaction or profitability) by implementing new strategies or technology.
Tools of the Trade – Quick reviews or demonstrations of useful services and tools for running a practice (e.g. practice management software, health record systems, patient engagement apps), possibly with pros/cons discussed by a panel.
Q&A Mailbag – Fielding questions from viewers (via email or social media) about common practice dilemmas – answered by a rotating panel of experts in management, legal, or finance.
